Enabling the
AI era
for life science teams
Evo Medica helps Pharma and MedComms adopt AI with intention, and realise its benefits without compromising scientific integrity.
The rules have changed
AI can change how we approach many tasks, but medical communications works under different expectations from most industries. Scientific integrity can't be sacrificed for innovation, so the challenge is to gain the productivity benefits of AI within a highly structured scientific framework.
Pharma and MedComms teams worldwide are keen to see the benefits of AI. After putting a few tools in place, many lack a clear picture of what those tools have achieved or where to go next.
Evo Medica was built to fill that gap. We bring deep medical communications experience, a drive for innovation and AI implementation, and the tools to measure what matters.
How we work
We work directly with Pharma and MedComms teams to understand what they're trying to do differently, and find the right approach for their situation. That might be a strategy question, a capability gap, a measurement problem, a specific challenge with how their content performs in AI systems, or something that doesn't have a neat label yet.
We've also developed a set of proprietary methodologies where we felt the existing tools and thinking in the industry weren't keeping pace.
What that looks like in practice
We start with your problem
Our core focus is understanding and resolving the challenges you're actually facing. Named 'services' are just some examples of where this work has already led. Your situation might look quite different. The best starting point is a conversation.
Start a conversation GEOGenerative Engine Optimisation
Most publications are still optimised for human readers. We analyse how yours perform for AI readers too: whether your key scientific messages are being retrieved, how they're represented, and what changes would make a material difference.
Learn about GEO assessments SIIScientific Impact Index
The SII combines citations, AI visibility, engagement and understanding into a single composite framework that gives your publications team a complete view of scientific asset performance.
Learn about the SII TrainingAI Training & Capability Building
AI adoption stalls when teams don't have the confidence or context to use tools well. We build practical capability – structured training that connects to your team's actual workflow, tools, and level of readiness.
Learn about training SimulationSimulated Audiences
Advisory board content gets tested once in front of the experts you've engaged. We run your deck past a panel of calibrated expert personas first, and show you where credible experts would push back, disagree with each other, and challenge your claims.
Learn about simulated audiencesWhat sets us apart
Domain expertise first.
We spent 20 years in MedComms, from junior writer to senior leadership, before applying AI seriously to it. We understand the work, the clients, the compliance pressures and the timelines, so our recommendations are credible as well as sound.
Custom tools, ready for live work.
AI enabled tools for many common requirements have been built, tested and are in use on live pharma programmes. They address challenges in publications and medical affairs and produce actionable results.
Senior and direct.
When you work with Evo Medica, you work with Duncan Campbell. There is no handoff to a junior team.
What clients say
I wanted to extend a huge thank you from all of us for taking us from AI strategy to AI implementation in such a short space of time.
Thank you for the detailed thinking and great progress so far – your expertise is just what we need to help build excitement, momentum and get us where we need to be!
The GEO presentation went really well, thank you again! There was a lot of interest, good questions, and discussions by leadership during the call – and there appears to be interest from other teams in expanding how we approach it to include other functions.
I want to say thank you for the work you have done – and continue to do – to get everyone up to speed with AI. From the conversations I have had with colleagues, it is now considered a much less daunting prospect than it was 6 months ago!
I found the AI training really excellent. I wasn’t using AI for work a few months ago but find myself using it most days now.
Find out where you stand.
The simplest starting point is a conversation. Tell us what you're working on and we'll give you a direct view of whether we can help.
Get in touch